Saffron, Morocco’s red gold

Discover a blooming value chain

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In Morocco’s southern arid Anti-Atlas mountains lies Taliouine, the land of red gold. There, some 3,000 families grow saffron, an important source of revenue for most of them.

In this region with its strong cultural identity, living conditions are tough, women suffer from profound inequality and access to the market economy is limited. 

Take the road to Taliouine. Go up the value chain of the precious spice and meet the women and men who make it happen.  

Women, key players in the saffron value chain
Khadija, saffron producer
Find out her story
Cooperatives, the future of the saffron value chain
Fatima, local coach
FIND OUT HER STORY
A laboratory near producers
Fatima-Zahra, lab technician and An, biochemist
Find out their story
In search of new clients
Hassan, salesman
FIND OUT His STORY

TALIOUINE

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Taliouine is the cradle of the saffron culture in Morocco. Almost all Morocco's saffron is produced in this mountain region.

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